About
Kendal Torchlight Carnival is run “by Kendal for Kendal”
Torchlight Objectives – Kendal Torchlight Procession Ltd
The company’s constitutional objectives are:
- To promote Kendal and its surrounding districts for the benefit of local residents, coomunity groups, schools, tourists, local business and industry by organising events, shows, exhibitions and carnivals including and in particular the Kendal Torchlight Carnival;
- To encourage participation in such events, making them accessible to all members of the community without exception.
The Torchlight Team works throughout the year promoting Kendal, community groups and local businesses in many ways.
Our function is to promote the best of Kendal to the rest of the world; to promote local business and enterprise, to show Kendal’s skills talents and capabilities, and to enliven and stimulate Kendalian community spirit.
Torchlight funding comes from five sources:
- Grants from the public purse through organisations such as Kendal Town Council and SLDC;
- Sponsorship from local business sponsors such as Taylor’s Fun Fairs, K Village and Different Strokes;
- Donations from businesses that come into Kendal to trade on Torchlight night such as food and other trade concession;
- Income from sales of the Torchlight Souvenir Programme;
- 20% of donations from the Torchlight Charity collection; 80% is donated to our four partner charities.
Torchlight Future
Over the next few years, Kendal Torchlight Carnival will develop in several ways:
Funding
In the future, Torchlight must develop new ways to fund its activities. These will be through promoting local businesses using this web site and social media, and through association with our various corporate partners.
In 2012 Torchlight didn’t happen; and many local businesses lost out. We will actively develop the mutually beneficial relationships between local businesses and the Torchlight company. Torchlight brings hundreds of thousands of pounds into Kendal, and those that benefit directly have a responsibility to play their part in ensuring Torchlight is sustainable.
We will be asking the good people of Kendal to actively support those businesses that support us. “By Kendal, for Kendal”
In addition we have opportunities for companies to invest in our future with a handful of Torchlight Sponsorship packages which will become one of the foundations of our sustainability. These are ideally suited to companies who wish to develop their relationship with Kendal residents and local businesses.
Our Online Presence
This superb website will be used to provide infgormation about Kendal Torchlight Carnival and to further promote our local businesses and our community groups. Businesses can promote directly to local people and visitors throughout the year through an entry on our site directory which tells visitors to Kendal where to eat, where to drink and where to sleep, etc.
We also use socuial media to keep our followers informed of our activities;
